Featured Interview
Watch an interview about my experience and perspective as a designer.
Watch an interview about my experience and perspective as a designer.
As a
As a
Principal Product Designer
Principal Product Designer
Principal Product Designer
these are the fundamentals that have brought consistent success.
these are the fundamentals that have brought consistent success.
these are the fundamentals that have brought consistent success.
Raising the bar
Raising the bar
Raising the bar
I balance innovation with practicality—pushing boundaries where it creates value while ensuring solutions remain feasible. That said, I strive for quality solutions.
Customer centered outcomes
Customer centered outcomes
Customer centered outcomes
My definition of success is not delivering to development on time, or how much we ship. It is the value generated for customers or for the business, ideally both.
My definition of success is not delivering to development on time, or how much we ship. It is the value generated for customers or for the business, ideally both.
Curiosity and an open mind
Curiosity and an open mind
Curiosity and an open mind
Maintaining my curiosity and an open mind to new approaches or challenges to my thinking has led to wonderful surprises and great collaborative relationships.
Fostering trust
Fostering trust
I have found that garnering and maintaining trust is crucial to the success of projects - whether that's with other designs, stakeholders, leadership, or users.
Challenging the status-quo
Challenging the status-quo
I excel at knowing when is the right time to challenge the status quo, and when it is the status-quo for a reason.
Dedication to craft
Dedication to craft
I firmly believe that the details matter in every step of the design process. The craft of what we do is as important as the why we do it.
Student Mindset
Student Mindset
Led and executed on all disciplines
That said, product strategy, design thinking, systems design, interaction design and prototyping are my specialities.
I also find it important to maintain a student mindset as our field moves quickly and is always changing. Plus I just don't know everything!
Product Strategy
Create business-driven roadmaps that align product vision with user needs.
Product Strategy
Create business-driven roadmaps that align product vision with user needs.
Design Thinking
Solve complex problems using empathy-driven, iterative methodologies and frameworks.
Design Thinking
Solve complex problems using empathy-driven, iterative methodologies and frameworks.
Interaction Design
Craft engaging user flows and behaviors for seamless product experiences.
Interaction Design
Craft engaging user flows and behaviors for seamless product experiences.
Prototype Development
Bring concepts to life through various fidelity levels for validation.
Prototype Development
Bring concepts to life through various fidelity levels for validation.
Interface Design
Build cohesive UI components with attention to detail and usability.
Interface Design
Build cohesive UI components with attention to detail and usability.
Information Architecture
Organize complex systems into intuitive structures that enhance user navigation.
Information Architecture
Organize complex systems into intuitive structures that enhance user navigation.
User Research
Discover insights through interviews, usability tests, and contextual inquiry methods.
User Research
Discover insights through interviews, usability tests, and contextual inquiry methods.
Service Design
Optimize end-to-end journeys across digital touchpoints and organizational processes.
Service Design
Optimize end-to-end journeys across digital touchpoints and organizational processes.
Design Operations
Streamline design workflows and establish scalable processes for teams.
Design Operations
Streamline design workflows and establish scalable processes for teams.
Visual Systems
Develop consistent design languages that scale across product ecosystems.
Visual Systems
Develop consistent design languages that scale across product ecosystems.
Ever evolving
Knowledge & Traits
Versatile designer skilled across environments, methodologies, and technologies
Adept in all environments
Navigate complex design challenges across startups, enterprise, and agencies with strategic impact.
Navigate complex design challenges across startups, enterprise, and agencies with strategic impact.
Startups
Fortune 500
Agencies
Design and technical tools
<3 Figma
Expert proficiency enabling seamless collaboration from concept to implementation.
Expert proficiency enabling seamless collaboration from concept to implementation.
Methodologies & Principles
Blend design thinking with human-centered approaches to solve complex problems effectively.
Blend design thinking with human-centered approaches to solve complex problems effectively.
Design Thinking
Human-centered
Evolving with the times
Pioneering AI-design integration with innovative approaches that anticipate future needs.
Pioneering AI-design integration with innovative approaches that anticipate future needs.
New
WCAG
Culture Builder
Design Best Practices
Detail Oriented
Modern UI/UX Patterns
Curious
User Psychology
Student Mindset
HTML / CSS
Quick learner
B2B / Enterprise
Craft & Coworkers
Craft & Coworkers
What others have to say
People are at the heart of the work.
People are at the heart of the work.
“Joel is a superstar at handling big & complex projects that have broad ambitions.”
"His ability to take abstract concepts, goals, and intentions and analyze, organize and simplify them for concrete design work is unparalleled."
Forever The Student
Extensive experience across all design disciplines.
Of course there are the favorites, like interaction design, product strategy, systems design and prototype development.
Product Strategy
Create business-driven roadmaps that align product vision with user needs.
Product Strategy
Create business-driven roadmaps that align product vision with user needs.
Design Thinking
Solve complex problems using empathy-driven, iterative methodologies and frameworks.
Design Thinking
Solve complex problems using empathy-driven, iterative methodologies and frameworks.
Information Architecture
Organize complex systems into intuitive structures that enhance user navigation.
Information Architecture
Organize complex systems into intuitive structures that enhance user navigation.
Interaction Design
Craft engaging user flows and behaviors for seamless product experiences.
Interaction Design
Craft engaging user flows and behaviors for seamless product experiences.
Interface Design
Build cohesive UI components with attention to detail and usability.
Interface Design
Build cohesive UI components with attention to detail and usability.
Prototype Development
Bring concepts to life through various fidelity levels for validation.
Prototype Development
Bring concepts to life through various fidelity levels for validation.
User Research
Discover insights through interviews, usability tests, and contextual inquiry methods.
User Research
Discover insights through interviews, usability tests, and contextual inquiry methods.
Service Design
Optimize end-to-end journeys across digital touchpoints and organizational processes.
Service Design
Optimize end-to-end journeys across digital touchpoints and organizational processes.
Design Operations
Streamline design workflows and establish scalable processes for teams.
Design Operations
Streamline design workflows and establish scalable processes for teams.
Visual Systems
Develop consistent design languages that scale across product ecosystems.
Visual Systems
Develop consistent design languages that scale across product ecosystems.