Complex Systems, Made Human
Principal Product Designer with 15+ years creating innovative interfaces for complex enterprise systems and cutting-edge consumer applications
Consumer - Industrial - R&D
Featured Work
From consumer facing experiences to proprietary R&D software. Agencies and consultancies to product companies and startups.
Entertainment + Giving
Transforming PBS Donor Strategy
Reimagining revenue models for PBS affiliates facing donor demographic shifts through behavioral economics and modern digital experiences.
AI + Human Collaboration
AI Collaboration at Enterprise Scale
A human-centered interface for technical teams to solve complex optimization problems through AI-augmented decision making.
Craft & Coworkers
What others have to say
“Joel is a superstar at handling big & complex projects that have broad ambitions.”
"His ability to take abstract concepts, goals, and intentions and analyze, organize and simplify them for concrete design work is unparalleled."
Design Manager @ CREXI
Chaos Into Clarity
Design Leadership Philosophy
The art and science of our craft
Orchestrating all design discplines into a cohesive solution that delivers is the best part of the job.
Balancing risk in a project
Building things is expensive, design helps lower the risk from Discovery to production.
Cross-functional Catalyst
Driving collaboration across teams toward unified product goals.
Strategic Depth
Translating business objectives into actionable design opportunities.
Measurable Impact
Creating design solutions that influence key business metrics.
Work Hard & Smart
Establishing scalable systems that enhance quality and efficiency.
Design Mentorship
Guiding teams toward customer-centered design outcomes and excellence.
Execution Leadership
Ensuring high-quality implementation from concept through delivery.