AI & Human Experience Design
Principal Product Designer with 15+ years creating innovative interfaces for complex enterprise systems and cutting-edge consumer applications
15+ Years of Raising the Bar
15+ Years of Raising the Bar
From consumer experiences to complex systems
From consumer experiences to complex systems
Bridging mass-market simplicity with industrial system complexity
Bridging mass-market simplicity with industrial system complexity
Consumer - Industrial - R&D
Consumer - Industrial - R&D
Consumer - Industrial - R&D
Featured Work
From consumer facing experiences to proprietary R&D software. Agencies and consultancies to product companies and startups.
AI Transformation
AI Transformation
Transforming CREXI: Marketplace to AI Platform
Leading strategic redesign of a major CRE platform through collaborative research, innovative frameworks, and principled design systems.
AI Transformation
Transforming CREXI: Marketplace to AI Platform
Leading strategic redesign of a major CRE platform through collaborative research, innovative frameworks, and principled design systems.
E-commerce Innovation
E-commerce Innovation
Inventory Product Management at Scale
Reinventing product management in a multi-platform e-commerce ecosystem through strategic design thinking and scalable solutions.
E-commerce Innovation
Inventory Product Management at Scale
Reinventing product management in a multi-platform e-commerce ecosystem through strategic design thinking and scalable solutions.
Entertainment + Giving
Entertainment + Giving
Entertainment + Giving
Transforming PBS Donor Strategy
Reimagining revenue models for PBS affiliates facing donor demographic shifts through behavioral economics and modern digital experiences.
AI + Human Collaboration
AI + Human Collaboration
AI + Human Collaboration
AI Collaboration at Enterprise Scale
A human-centered interface for technical teams to solve complex optimization problems through AI-augmented decision making.
Craft & Coworkers
Craft & Coworkers
Craft & Coworkers
What others have to say
People are at the heart of the work.
People are at the heart of the work.
“Joel is a superstar at handling big & complex projects that have broad ambitions.”
"His ability to take abstract concepts, goals, and intentions and analyze, organize and simplify them for concrete design work is unparalleled."
Chaos Into Clarity
Chaos Into Clarity
Chaos Into Clarity
Design Leadership Philosophy
Transforming complex problems into elegant, scalable design solutions
Transforming complex problems into elegant, scalable design solutions
The art and science of our craft
Orchestrating all design discplines into a cohesive solution that delivers is the best part of the job.
The art and science of our craft
Orchestrating all design discplines into a cohesive solution that delivers is the best part of the job.
The art and science of our craft
Orchestrating all design discplines into a cohesive solution that delivers is the best part of the job.
Balancing risk in a project
Building things is expensive, design helps lower the risk from Discovery to production.
Balancing risk in a project
Building things is expensive, design helps lower the risk from Discovery to production.
Balancing risk in a project
Building things is expensive, design helps lower the risk from Discovery to production.
Cross-functional Catalyst
Driving collaboration across teams toward unified product goals.
Cross-functional Catalyst
Driving collaboration across teams toward unified product goals.
Cross-functional Catalyst
Driving collaboration across teams toward unified product goals.
Strategic Depth
Translating business objectives into actionable design opportunities.
Strategic Depth
Translating business objectives into actionable design opportunities.
Strategic Depth
Translating business objectives into actionable design opportunities.
Measurable Impact
Creating design solutions that influence key business metrics.
Measurable Impact
Creating design solutions that influence key business metrics.
Measurable Impact
Creating design solutions that influence key business metrics.
Work Hard & Smart
Establishing scalable systems that enhance quality and efficiency.
Work Hard & Smart
Establishing scalable systems that enhance quality and efficiency.
Work Hard & Smart
Establishing scalable systems that enhance quality and efficiency.
Design Mentorship
Guiding teams toward customer-centered design outcomes and excellence.
Design Mentorship
Guiding teams toward customer-centered design outcomes and excellence.
Design Mentorship
Guiding teams toward customer-centered design outcomes and excellence.
Execution Leadership
Ensuring high-quality implementation from concept through delivery.
Execution Leadership
Ensuring high-quality implementation from concept through delivery.
Execution Leadership
Ensuring high-quality implementation from concept through delivery.
The art and science of our craft
Orchestrating all design discplines into a cohesive solution that delivers is the best part of the job.
The art and science of our craft
Orchestrating all design discplines into a cohesive solution that delivers is the best part of the job.
Balancing risk in a project
Building things is expensive, design helps lower the risk from Discovery to production.
Balancing risk in a project
Building things is expensive, design helps lower the risk from Discovery to production.