AI & Human Experience Design

Principal Product Designer with 15+ years creating innovative interfaces for complex enterprise systems and cutting-edge consumer applications

15+ Years of Raising the Bar

15+ Years of Raising the Bar

From consumer experiences to complex systems

From consumer experiences to complex systems

Bridging mass-market simplicity with industrial system complexity

Bridging mass-market simplicity with industrial system complexity

Consumer - Industrial - R&D

Consumer - Industrial - R&D

Consumer - Industrial - R&D

Featured Work

From consumer facing experiences to proprietary R&D software. Agencies and consultancies to product companies and startups.

AI Transformation

AI Transformation

Transforming CREXI: Marketplace to AI Platform

Leading strategic redesign of a major CRE platform through collaborative research, innovative frameworks, and principled design systems.

AI Transformation

Transforming CREXI: Marketplace to AI Platform

Leading strategic redesign of a major CRE platform through collaborative research, innovative frameworks, and principled design systems.

E-commerce Innovation

E-commerce Innovation

Inventory Product Management at Scale

Reinventing product management in a multi-platform e-commerce ecosystem through strategic design thinking and scalable solutions.

E-commerce Innovation

Inventory Product Management at Scale

Reinventing product management in a multi-platform e-commerce ecosystem through strategic design thinking and scalable solutions.

Entertainment + Giving

Entertainment + Giving

Entertainment + Giving

Transforming PBS Donor Strategy

Reimagining revenue models for PBS affiliates facing donor demographic shifts through behavioral economics and modern digital experiences.

AI + Human Collaboration

AI + Human Collaboration

AI + Human Collaboration

AI Collaboration at Enterprise Scale

A human-centered interface for technical teams to solve complex optimization problems through AI-augmented decision making.

AI is so hot right now.

Diving into the practical reality rather than the hype.

AI is so hot right now.

Diving into the practical reality rather than the hype.

AI is so hot right now.

Diving into the practical reality rather than the hype.

Craft & Coworkers

Craft & Coworkers

Craft & Coworkers

What others have to say

People are at the heart of the work.

People are at the heart of the work.

“Joel is a superstar at handling big & complex projects that have broad ambitions.”

"His ability to take abstract concepts, goals, and intentions and analyze, organize and simplify them for concrete design work is unparalleled."

Design Manager @ CREXI

Chaos Into Clarity

Chaos Into Clarity

Chaos Into Clarity

Design Leadership Philosophy

Transforming complex problems into elegant, scalable design solutions

Transforming complex problems into elegant, scalable design solutions

The art and science of our craft

Orchestrating all design discplines into a cohesive solution that delivers is the best part of the job.

The art and science of our craft

Orchestrating all design discplines into a cohesive solution that delivers is the best part of the job.

The art and science of our craft

Orchestrating all design discplines into a cohesive solution that delivers is the best part of the job.

Balancing risk in a project

Building things is expensive, design helps lower the risk from Discovery to production.

Balancing risk in a project

Building things is expensive, design helps lower the risk from Discovery to production.

Balancing risk in a project

Building things is expensive, design helps lower the risk from Discovery to production.

Cross-functional Catalyst

Driving collaboration across teams toward unified product goals.

Cross-functional Catalyst

Driving collaboration across teams toward unified product goals.

Cross-functional Catalyst

Driving collaboration across teams toward unified product goals.

Strategic Depth

Translating business objectives into actionable design opportunities.

Strategic Depth

Translating business objectives into actionable design opportunities.

Strategic Depth

Translating business objectives into actionable design opportunities.

Measurable Impact

Creating design solutions that influence key business metrics.

Measurable Impact

Creating design solutions that influence key business metrics.

Measurable Impact

Creating design solutions that influence key business metrics.

Work Hard & Smart

Establishing scalable systems that enhance quality and efficiency.

Work Hard & Smart

Establishing scalable systems that enhance quality and efficiency.

Work Hard & Smart

Establishing scalable systems that enhance quality and efficiency.

Design Mentorship

Guiding teams toward customer-centered design outcomes and excellence.

Design Mentorship

Guiding teams toward customer-centered design outcomes and excellence.

Design Mentorship

Guiding teams toward customer-centered design outcomes and excellence.

Execution Leadership

Ensuring high-quality implementation from concept through delivery.

Execution Leadership

Ensuring high-quality implementation from concept through delivery.

Execution Leadership

Ensuring high-quality implementation from concept through delivery.

The art and science of our craft

Orchestrating all design discplines into a cohesive solution that delivers is the best part of the job.

The art and science of our craft

Orchestrating all design discplines into a cohesive solution that delivers is the best part of the job.

Balancing risk in a project

Building things is expensive, design helps lower the risk from Discovery to production.

Balancing risk in a project

Building things is expensive, design helps lower the risk from Discovery to production.